Tapping into the power of social media selling has never been easier for e-commerce companies. With the introduction of Facebook’s Dynamic Video Ads, brands can now take full advantage of everything the social media platform has to offer – from a wealth of targeting capabilities to reaching billions of potential customers.
However, what we see most often is that large e-commerce marketers are still not taking full advantage of video content. There is a fear of cost, of content becoming quickly outdated, and of production just being too difficult. If you are holding on to any of these misconceptions, we’re here to tell you things have changed!
Product videos, the content that lives inside the Dynamic Video Ads format, are like online gold. As you’ve heard many times, videos are dominating social media advertising and for good reason. Not only do product videos increase brand awareness but people who watch them are up to 85% more likely to make a purchase. And, the benefit of Dynamic Ads is that all of your product information like prices, specs, etc., will be included in the video content as text. When you have promotions or new inventory, the video content will be automatically updated.
Join TheMotion’s CEO, Inigo Vega, for a free 30-minute webinar in which he will discuss how e-commerce companies can take full advantage of Facebook’s Dynamic Video ads for customer acquisition and retargeting campaigns. Plus, he’ll show you how to create high-quality, scalable video content that can be used for Facebook Dynamic Video Ads.
If you’re serious about increasing sales for your e-commerce business, don’t miss this webinar! And, come prepared with any questions as we’ll have a live Q&A at the end.
Webinar Date: September 29th at 12.00 PM (CEST)
Why Facebook is the ideal platform for e-commerce
How to create high-quality, branded product videos at scale & quickly upload them to your Facebook account
Why you need to shift from Facebook Dynamic Ads to Dynamic Video Ads.
Why are major brands - like Kayak, Home24, Privalia and many others - jumping into the Dynamic Video Ads game in Facebook.