Ideas and stories about video

Daniel Mesas 2017-04-06 08:00:00+02:00

Advertisers, start your engines! Instagram has opened up video ads in Stories to every brand, and we couldn’t be more excited about the potential that now exists for you. Your opportunity on Instagram is r…

Carlota Medina de Toro 2017-03-22 08:22:00+02:00

In this digital era, competition has become tougher than ever: the digitalization of distribution channels is so advanced that users expect a constant flow of high-quality content.

Candida Vivalda 2017-03-14 08:00:00+02:00

E‑commerce businesses face some of the toughest acquisition challenges of any industry. With more competition than you can count...

Candida Vivalda 2017-03-01 08:00:00+02:00

Video advertising is one of the most powerful tools in a marketer’s arsenal and not incorporating this format into your overall advertising strategy is a big mistake.

Carlota Medina de Toro 2017-02-27 08:00:00+02:00

With so many social media platforms available for marketers reaching your target audience has never been easier but it’s getting harder to keep track of what advertising choices exist on each platf…

Carlota Medina de Toro 2017-02-14 08:00:00+02:00

It is essential for brands to be able to adapt to ever-changing consumer needs and purchase behaviors. Today’s online experience is highly dominated by vi…

Candida Vivalda 2017-02-13 08:00:00+02:00

We are pleased to announce the partnership we activated with Lengow, the ecommerce automation platform. In fact, TheMotion and Lengow have basi…

Candida Vivalda 2017-01-26 08:00:00+02:00

Whether your goal is to raise brand awareness or drive sales, running video ad campaigns on Facebook needs to be part of your video marketing strategy.

Carlota Medina de Toro 2017-01-12 08:00:00+02:00

Measuring and understanding the ROI of your marketing campaigns can make or break your business.

Candida Vivalda 2016-12-22 08:00:00+02:00

With 2016 being dubbed “The Year of Video,” it’s no surprise that advertisers and marketers have spent this year investing in the format.

Daniel Mesas 2016-12-14 08:00:00+02:00

Earlier this month, Google made two announcements that will greatly affect any advertiser who uses video content in their ads.