Why am I at TheMotion?

In recent months, several colleagues asked me why I started working at TheMotion if I was already employed with one of the best development and product teams in the country: development practices consolidated, sane culture and in continuous improvement, XP, DevOps culture, an interesting product with good quality (see Alea Soluciones Bifer team).

For me, the answer was simple: to learn and improve as a professional.

For some time now, I’ve had an interest in scalability at all levels (system scalability, development, teams, culture), distributed systems, cloud-native apps and SaaS.

These challenges only appear in products with a focus on the global market from day one and with features that make the operational cost to grow sublinear in relation to demand, that is, a web-scale business case.

Coincidentally, as I’m in the midst of thought, a colleague of mine, Cesar Ortiz, contacts me and tells me about a company called TheMotion. Initially, I wasn’t so sure about how TheMotion would fit into my plan to explore scalability but after speaking with CEO Iñigo Vega, I understood the huge market opportunity. It was as if a product primed for my area of interest, fell into my lap.

Some consolidated examples of web-scale companies are Facebook, Google, Netflix and Amazon AWS, but unlike working for these companies, working at TheMotion gave me the opportunity to contribute to the technical design, culture and growth of the team, almost from the beginning.

Needless to say, such opportunities are rare, and I couldn’t pass this one up.

From a workplace cultural point of view, the challenges included creating and establishing the correct mindset for experimentation, and developing an environment that nurtured collaboration and continual improvement through high alignment and high autonomy. For an agile culture to work, everybody needs to feel secure (to experiment, fail, learn, repeat), have high trust (to facilitate real collaboration) and value people above all. This is the type of environment which allows for the innovation, collaboration and scalability we need.

Does that sound difficult to achieve? Great because as Cultural Leader, this is my challenge, and I love a good challenge. Fortunately, although the process is difficult and slow, it is also personally rewarding (what’s better than helping people enjoy their work and feel committed to a great project?).

From a product point of view, the challenges consist of following the “Lean” principles (Lean Startup, Lean UX) and the step-by-step creation of a great product that delights our customers.

At a deeper, more technical level, the challenges are impressive: reaching a global scale, elasticity, multi-region high availability and, in parallel, growing the technical team.

How am I planning to do this? It will be all about small cycles, feedback and continuous improvement (lean principles and continuous delivery). As the first steps, we are improving our skills in testing, continuous integration, OO design, hexagonal architecture, DevOps practices and culture, native cloud application design, etc. (always keeping in mind the XP practices and values).

What is my responsibility in the technical side? Almost nothing... just the architecture. But when I say architecture I don’t mean as in the classic “Software/System Architect” that works in the ivory tower, making arbitrary technical decisions without being connected to the day to day reality of things. I think of architecture as a shared technical vision, in a constantly evolving state. In this role, my core function is to facilitate the creation of this kind of system and help team members remember our core values: operability, performance, scalability and high-level design. It reminds me of something similar to urban planning and mentoring.

One of the most interesting aspects of working at TheMotion is that we are using the elasticity and capabilities of the cloud from the very beginning. As you can plainly see, this is a perfect challenge for someone like me, eager to learn and continuously improve. And, I get to do all of this with a team which I think would be the envy of any tech-focused company. Life is good.

Learning and improving as a professional, in the right environment, with the right team, building a web-scale product with interesting technical challenges… that is why I’m at TheMotion.

By the way, we are hiring:

If you want to be part of this adventure, contact me :)

Eduardo Ferro Aldama
Architect & Cultural Leader at TheMotion
Having fun with friends and computers / working as a “developer whisperer”